Emirates NBD launches a Future Lab to innovate and develop next generation digital banking services

By Team Feedbaac

EmiratesNBD, one of the leading financial banks in the UAE, has established a new “Future Lab” to research and develop next-level digital and mobile banking services, in order to bolster smart service popularity in the region. The new lab is said to be a “think tank” to help create and innovate new ideas to enhance the bank’s retail and whole-sale services.

The lab will be led by a team of in-house business and technology experts who will focus on digital first, self-service, and process service development. Digital first will supposedly explore the newer possibilities of how digital banking can impact the present and future of banking in a seamless and easy offering. Process innovation deals with the working efficiency by optimising the internal process.

Emirates NBD Future Lab will be the foundation of all that we innovate, create and test in our digitisation process. Housed with a team of innovators and technical experts, the lab’s key goals will focus on developing personalised consumer-centric offerings that will seamlessly integrate with our advisory services.”, said by Abdullah Qassen, the group chief operating officer at Emirates NBD.