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Acer, one of the most popular PC and laptop brands, has hosted their annual Middle East press conference at the Westin Mina Siyahi, Dubai. The company showcased some of their latest laptop portfolio, including the revolutionary Swift 7 that’s touted to be the thinnest notebook on the planet.
From Acer Middle East HQ, Daniel Trachino, the General Manager of Acer Middle East and Africa, spoke of Acer’s presence in the globe, their market share in the MEA region as compared to other competing brands, financial results, and the number of funds that were spent on R&D. Over 100$ million is spent on R&D every year. The firm has also filled over 419 patents last year in 2015. The company also showcased a time-line about the history of Acer laptops throughout the years.
“At Acer, we place innovation at the core of our business ethos,” said Daniel Trachino, General Manager, Acer Middle East and North Africa. “With this in mind, we have made it our mission to expand our product range with industry-first features that deliver on every front – so reliability, performance, design, flexibility, and security. From our ultra-slim or budget-friendly convertible notebooks to additions to our award-winning Predator gaming line, we made sure to offer a comprehensive lineup that provides something for everyone.”
Later, Acer welcomed John Miedema, the Director of Product Management Acer EMEA, and Joumana Karam, the country PBU Head of Acer EMEA. John Miedema explains about how the new laptops will revolutionize the laptop/convertible market, and other educational ambitions, such as bringing VR into schools for children.
That said about the business side of the show, let’s take a look at the new products. Acer says that they have developed an easy-to-understand naming system that should help customers to get a better understanding of Acer’s products. There will not be any sort of name scheming that confuses users. The laptop section will have four types of devices (Predator is not included in the chart for now). The Aspire series (Clamshell), the Swift series (Clamshell Slim), the Spin series (Convertible), and the Switch series (Detachable). Each of these series will have a laptop for entry level, then the “Good” status, “Better”, and the “Best”. Each of these devices will defer in build quality, the speed and type of processor used, the amount of RAM and type of storage, body dimensions, display size and type, and so on. The Entry level will bear the “1”, such as Aspire 1, Swift 1, Spin 1. The Good level will hold the “3” numbering, such as Acer 3, Swift 3, Spin 3. The better “5” such as Aspire 5, Spin 5 and Switch 5. Lastly, the Best “7” is the flagship products, such as Aspire 7, Swift 7, Spin 7, and Switch 7.
As we mentioned earlier, the new Swift series of ultra-thin and lightweight notebook PCs comprises of four products, namely the Swift 7, Swift 5, Swift 3 and Swift 1. The extremely thin Swift 7 measures just 0.39 inches (9.98 mm) in height and weighs a mere 2.48 pounds (1.1 kg), providing incredible portability and up to 9 hours of battery life. In addition, models in the Swift 5 and Swift 3 lines include premium features such as metal chassis, 7th Generation Intel® Core™ processors, Solid State Drives, USB 3.1 Type-C ports, fingerprint scanners and more.
The new Spin Series convertible notebooks, which includes the Spin 7, Spin 5, Spin 3 and Spin 1 series run on Windows 10, and incorporate innovative 360-degree hinges, along with Continuum, that enable them to be used in various ways: as a notebook or tablet, in a space-saving display mode, or in tent mode for sharing presentations or watching movies. Providing the ultimate in flexibility, they make computing anywhere, anytime easier than ever. Featuring a 14-inch display in a 13-inch chassis, the Spin 7’s all aluminum unibody is just 10.98 mm thin and weighs 1.2 kg, making it the world’s thinnest convertible notebook.
Acer has also upgraded their Predator lineup of gaming laptops with the latest NVIDIA laptop based GTX 1060, GTX 1070, and GTX 1080 GPU’s. Acer also spoke about the Predator 21X that holds dual-GTX 1080 cards, and a large 21-inch curved screen, making it the first gaming laptop to come with one. Acer says that the machine is equipped with a 5-metal fan system to cool the GPU’s. The laptop is expected to be released in Q1 2017.