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On December 15th, Al Tayer Group will be entering the e-commerce market with their new website for luxury fashion and jewelry. The website which goes by the name as Ounass will first be launched in the UAE, Saudi Arabia and Qatar, followed by other countries in the Gulf for a later date.
The new fashion portal will offer a highly-curated merchandise with brands such as Gucci, Stella McCartney, Bottega Veneta and Alexander McQueen. Apparel brands also include Ellery and Sacai. The new e-portal can deliver orders within the same day in the UAE region, and 48 hours for orders from outside the UAE.
“There’s a lot of headroom available for growth in online retail. Currently this is only 1-2 per cent of the overall retail,” said Khalid Al Tayer, the CEO of Al Tayer Insignia. “Some would say even less than that. In more mature markets, the comparable percentage would be in double-digit percentage. This is where regional ecommerce is headed.”
“We are creating a multi-brand platform focused on the Middle East customer, curated to their tastes and maximising the user experience.” says the CEO of Al Tayor Group.