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Blackberry signs over its global branding rights to Chinese smartphone maker TCL

By Team Feedbaac

While it’s a fact that Blackberry will no longer make smartphones on their own, the company did specify that they will partner with a third-party company to produce Blackberry-branded devices. Two examples are the Alcatel based DTEK 50 and DTEK 60 smartphones.

The official news is that Blackberry has handed over the global branding rights to TCL, the Chinese smartphone maker to “design, manufacture, sell, and provide customer support for Blackberry-branded mobile devices”. These devices will come with Blackberry software and services. While the deal is declared as “global”, there are few regional limitations like in countries such as Nepal, Bangladesh, Sri Lanka, Indonesia, and India. A report from Bloomberg says that Blackberry has already cleared a licensing agreement with an Indonesian company, and is possibly working out on another new deal with an unspecified Indian company.

It should be noted that John Chen, the CEO of Blackberry confirmed that there will be one last smartphone made by Blackberry themselves. This device, which is believed to be the DTEK 70 (codenamed Mercury) will be an Android smartphone with a dedicated QWERTY keyboard. The official release of the smartphone is not known yet and is expected sometime next year.

Via: The Verge, Source: Bloomberg