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Samsung Electronics Middle East and North Africa (MENA) has unveiled its plans on reaching higher innovative goals and ambitions for consumers during its 7th annual MENA Forum 2017 in Singapore.
During the forum, Samsung announced several key products which includes the new QLED TV display lineup, the advanced FlexWash™ laundry system, Windless AC and the all-new water and dust resistant Galaxy A (2017) series smartphones. Additionally, Samsung explained on its development in Internet of Things (IoT) with an ecosystem of products and devices that can seamlessly connect to each other.
An insight session by Samsung called ‘Mining Minds: Big Data Reveals our Desires’ was also done with Dr. Gilyoung Song, Big Data Expert and Senior Executive Vice President of Daumsoft, Inc. at the MENA Forum 2017. Dr. Song explained his research and claimed that it is possible to capture the global trends prevailing in our society by observing and grasping the changes and dynamics of people’s minds latent in social media. His session also covered the fundamental social big data mining methodology as well as several case studies that highlights successful real world applications.
“Innovation has always been a part of Samsung’s legacy, enabling us to continuously offer consumers unlimited possibilities and new experiences. Over the years, we spoke about our vision of the Internet of Things, and we continue to defy the barriers to ensure our evolution in the IoT space,” said Choong Ro Lee, President of Samsung Electronics, Middle East & North Africa office. “This year, we will continue our heritage of innovation to deliver elegantly-designed products and services that place consumers firmly at the center.”
Samsung also announced the Samsung Youngsters Academy Program, that’s intended to enable youths in the region to embrace technology of today. Additionally, in collaboration with NGO’s, the ministries of education and universities across the region, Samsung has expanded its Smart School initiative towards 10 other additional MENA cities to experience and learn information technology in classrooms.
“Our aim is to deliver technologies that not only bring flexibility and choice to consumer, but that enhance lives and bring about a positive change. We believe it’s our responsibility to utilize our technologies to contribute to the social wellbeing of the MENA community,” also said by Mr. Lee.
Breakthroughs in Entertainment
Samsung presented breakthroughs in picture quality, design, smart features and premium audio at MENA Forum 2017, with the all-new QLED TV. Samsung QLED TV, which comes with new metal material to nano-sized semiconductor quantum dots that delivers the perfect mix of light and color currently available in display technology. The practically invisible optical cable helps to solve the problem of unsightly cords and clutter usually found in the living room.
Furthermore, Samsung showcased its 2017 lineup of home audio visual products, including the new Soundbar Sound + that features a built-in sub-woofer, the H7 Wireless Audio and the latest UHD Blu-ray Player.
Brilliance to Rely On In the Home
Samsung also unveiled a new line up of home appliances that gives consumers more flexibility and choice in how they live out their lives. The first-of-its-kind products that transformed how people do laundry; including the AddWash which features an additional door to add items during the wash cycle.
Samsung introduced FlexWash™ to meet the evolving needs of today’s modern families. The two-in-one washing machine which is the largest in its class, comes equipped with a 27 inch, up to 23kg capacity front load washer and a 3.5kg capacity top load washer enabling consumers to do two separate loads, simultaneously or separately.
Another innovate first in the MENA region is the award-winning Wind-FreeTM wall-mounted air conditioner, Samsung’s new energy-saving technology that maintains a comfortable level of coolness without the unpleasant feeling of cold drafts of air. It achieves this effect by gently dispersing cold air through 21,000 micro air holes, a method that creates “still air” moving at speeds slower than 0.15m/s.*The Wind-Free two-step cooling system first lowers temperatures in ‘Fast Cooling Mode’ and then automatically switches to ‘Wind-Free™ Cooling Mode’ creating ‘still air’ once the desired temperature is reached. This has the potential to reduce energy consumption by up to 72 percent*.
The Samsung Twin Cooling Plus RT7000 top-mounted refrigerator brings more flexibility to consumers with five conversion modes, allowing them to choose to maximize or reduce the refrigerator space. The Triple Cooling System that’s found in Samsung’s T9000 refrigerator with Precise Chef Cooling Technology, controls and optimizes the temperature and maximizes humidity to preserve food.