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Smartphone maker XTOUCH has signed a leading Indian Bollywood actress, Sunny Leone, as their newest brand ambassador. Sunny Leone will be promoting the XTOUCH brand at the forthcoming spring edition of GITEX Shopper at the Dubai World Trade Centre, Dubai. The actress is set to dazzle the crowds at GITEX Shopper, along with unveiling special promotional offers for XTOUCH products on March 30th.
Sunny Leone will be featured in the new integrated marketing campaign for XTOUCH, which will run simultaneously on print, electronic, online and social media channels as well as in-store promotions for next one year.
Jack Lee, President of XTOUCH said, “We are excited to have her as our brand ambassador. Her beauty, grace, elegance, confidence perfectly captures the essence of our products, which are crafted with care to look elegant, stylish and graceful. We are confident our association with Sunny Leone will provide the brand with an extra edge to stand out and get noticed in the market.”
The latest flagship model UNIX PRO will be launched during the announcement of the cooperation at GITEX Shopper. The 5.5-inch UNIX PRO comes powered by MediaTek Helio P20 Octa-Core processor, clocked at 2.3GHz chipset which delivers premium performance, decreases power consumption and also integrates powerful processor for faster LTE speed connection. The device also features 6GB RAM & 64GB ROM that is expandable to 256GB storage, ensuring that all the programs and apps run seamlessly save more data and operate more programs. The smartphone is equipped with 16MP rear camera with PDAF (Phase Detection Autofocus) for sharp detailed photos.
While expressing her happiness, Leone said “It gives me great pleasure to be working with one of the most exciting consumer electronics brands in the Middle East. The brand represents premium quality and craftsmanship and comes loaded with user experience that makes its products most appealing and aspiring.”