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To support the Global Fund for combating AIDS and HIV, Apple has unveiled the new iPhone 7 and iPhone 7 Plus Product RED Special Edition smartphones. Each and every purchase of these devices will contribute to the Global Fund. The new red iPhones will be available for orders from March 24.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT) RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
(RED)’s critical work gives access to life-saving HIV/AIDS programs in the sub-Saharan Africa, which is home for more than two-thirds of the world’s HIV-positive population. 100% of all money that’s raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated over more than $465 million for the Global Fund, with more than $130 million from Apple alone.
The new Apple iPhone 7 RED is priced at AED 2999, whereas the Apple iPhone 7 Plus RED costs AED 3499.