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At a gala ceremony of Dubai’s most talked and radiant centre of culture and arts- the Dubai Opera, LG Electronics launched their most premium and the finest of home appliances products and entertainment display technologies. The new products are a part of the world-class LG SIGNATURE series that are sold at a premium price and Dubai Opera is the right place for the launch of these products.
“From conception to the final user experience, the LG SIGNATURE products were designed to highlight true essence – focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Kevin Cha, President, LG Electronics, Middle East & Africa. “The LG SIGNATURE products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces.”
The launch of the LG SIGNATURE series was attended by several important and popular members within the UAE’s retail industry, alongside with some highly influential Emiratis like Hala Kazim, a highly respected and admired Emirati life coach, artist, businesswoman and the Brand Ambassador for LG SIGNATURE, an Emirati Entrepreneur and the youngest board member of the Sharjah Chamber of Commerce, Her Excellency Sara Al Madani, well-known TV personality and MBC anchor Mahira Abdelaziz and a rising Emirati celebrity chef – Bader Najeeb.
“It is an absolute honour to be awarded the title of Brand Ambassador for LG SIGNATURE,” said Ms. Hala Kazim. “The amount of passion, energy and effort that LG has been put into developing each of these home appliances to bring out the true essence of everyday living in the UAE and across the region is simply breath-taking. In this region, we appreciate art and style and I am confident that the LG SIGNATURE products will be a great success whilst enriching lives enabling timeless memories.”
The LG SIGNATURE OLED TV W (which comes in 65-inch and 77-inch screen sizes), that has won over 45 prestigious awards including the 2017 CES Best of Innovation Award, features breakthrough innovation in television and display technologies with an exquisite premium design along with demonstrating the simplicity with the ultimate form of sophistication. The W7’s sleek and razor-thin body profile makes the TV appear to be levitating in mid-air.
The W7 series TV models are less than 4mm thick when measured from the wall without any gap between the TV and the wall, and it’s hardly as thin as our fingernail. The sense of immersion is completed through the speakers that produce Dolby Atmos sound. The W7 features perfect blacks and infinite contrast with expanded color gamut, and offers up to one billion possible colors, along with the use of ULTRA Luminance technology to deliver greater brightness. The W7 series also supports Active HDR to render brighter scenes and greater shadow detail for HDR content, along with support of multiple HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma).
The LG SIGNATURE refrigerator represents a revolutionary and innovative approach on the visualization of essence with a fresh take on home appliance design factor. LG has taken its award-winning Door-in-Door™ design to the next level by adding the InstaView Door-in-Door™, that makes the opaque Door-in-Door™ compartment transparent with just two quick knocks. It’s like waking the appliance by just knocking the window area. The transparent surface allows customers to look inside the refrigerator without having to open the main door and this helps to significantly save energy.
Another new feature called the Auto Open Door, opens the doors of the refrigerator automatically when the user approaches it for a quick and easy, hands-free access. The LG SIGNATURE refrigerator is powered by LG’s Inverter Linear Compressor, which automatically adjusts its cooling capacity based on conditions inside the compartment and is backed by a 10-year warranty.
The unique-looking LG SIGNATURE washing machine is the advanced version of the popular LG TWINWash™ washer. The premium 24-inch front load washing machine is more durable and more convenient, featuring the unique pedestal TWINWash™ Mini under its hood. The minimalistic design of the washing machine is highlighted by the beautiful, touch-enabled Quick Circle™ User Interface. The Push Open washing machine door can be opened with just a slight push, even when the user’s hands are full of their clothes. The LG SIGNATURE washing machine also comes with the LG’s proprietary Centum System™, which improves the durability and energy efficiency with the help of an advanced suspension system. Noise emitted while the washing machine is in operation is greatly decreased because the Centum System™ minimizes the tub’s vibrations during a wash cycle.
LG surely believes that nothing is more important than clean air for a healthy life. The exquisitely designed LG SIGNATURE air purifier allows the air cleaning process as a necessity and a visual experience with its innovative transparent panel. It’s equipped with an advanced Watering Engine™, that harnesses the power of water to filter out harmful chemicals and contaminants, while quickly bringing the room to comfortable humidity levels.
The device features LG’s SIGNATURE Black Filter™ System, that allows consumers to reuse the filters for up to 10 years, while saving money. While fine dust particles are totally invisible to the naked eye, users can see the air quality of their indoor environment by simply glancing at LG’s Smart Indicator™. PM10, PM2.5 and even PM1.0 can be detected.
All the LG SIGNATURE products will be available at the LG brand shops and leading retail stores across the GCC. The LG W7 77-inch OLED TV is priced at AED 90,000 and the 65-inch version is priced at AED 69,000. The premium Signature washing machine will be priced at AED 14999, THE Signature refrigerator for AED 24999, and the air purifier for AED 4999.
Take a look at a special video of the LG SIGNATURE event below.