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Along with the announcements of the new Xperia smartphones at the Sony press conference that was held on IFA, Shigeru Kumekawa, the President of Sony Europe, also officially introduced the company’s newest wireless audio and TV products. “By continuing to deliver revolutionary products that resonate at a deep emotional level, Sony stands at the “last one inch” between our customers and the experiences they seek. We are achieving steady profit growth in our electronics business here in Europe by focusing on the high value-added market, and are well positioned for the remainder of 2017 and beyond,” Kumekawa said.
Succeeding the Sony MDR-1000X, which was announced last year, (and a great wireless headphone to begin with), there are now headphone models: the headband style Sony WH-1000XM2, the behind-the-neck style Sony WI-1000X, and the truly wireless Sony WF-1000X.
The three new 1000X series models feature industry-leading, noise-cancellation levels for Bluetooth headphones. They are also the first to come with “Adaptive Sound Control”, which can recognize the user’s actions and automatically switch the noise cancellation feature on or off, according to the situation. There is also Sony’s new h.ear headphones, that comes in an array of new colours to match every lifestyle and fashion preferences.
Sony also launched the new 77-inch 4K OLED BRAVIA A1 series TVs, that delivers a groundbreaking visual experience, thanks to the unique 4K HDR processor X1 Extreme and the Acoustic Surface technology that vibrates the display to enables sound to directly come from the TV screen.
Sony also demonstrated 4K HDR world by showcasing the new X1 Extreme-equipped 4K LCD BRAVIA XE94/XE93 series, along with the PlayStation 4 Pro (PS4 Pro), Sony’s latest gaming console. Visitors experienced the realistic and crisp images and sound of 4K HDR with latest Dolby Atmos audio quality with Sony’s new UBP-X800 Ultra HD Blu-ray player and HT-ST5000 Soundbar.
Additionally, Sony also unveiled the LF-S50G, the company’s first wireless speaker with the Google Assistant integrated inside, enabling users to enjoy high fidelity music and 360-degree sound from any corner of their room. There is a “Gesture Control” feature that allows you to adjust the volume or skip to the next track without the need to directly interact with the speaker. It works by simply by waving your hand nearby. With the JIS-compliant IPX3 splash-proof capabilities, the speaker is suitable for use even in the kitchen, the LF-S50G reflects Sony’s commitment to audio quality and flexible usage. It should be noted that the new BRAVIA models will also be updated with built-in Google Assistant functionality by year end. Users will able to speak to the Assistant of the LF-S50G or BRAVIA remote
It should be noted that the new BRAVIA models will also be updated with built-in Google Assistant functionality by year end. Users will able to speak to the Assistant of the LF-S50G or BRAVIA remote control, and initiate audio or video playback, keeping up with the latest news, and even control audio devices, lights, and other wi-fi connected IoT devices that are compatible with the Google Assistant.