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During an annual convention held at the Marriot Hotel, Al Jaddaf, Panasonic Middle East has announced their robust plans for Fiscal 2017, under the new leadership of their new Managing Director Mr. Hiroki Soejima. The event witnessed over 80 business associates from 12 different countries, where the brand outlined their increased focus on spreading the company’s market penetration through strategic alliances with the key retailers of the region, product enhancement plans by introducing ‘local-fit’ portfolio, and the reinvigoration of the brand through its latest marketing campaigns. Panasonic now calls the campaign as ‘Makers of Quality. Mastered in Japan.’
Mr. Hiroki Soejima, who has recently taken charge as the Managing Director of Panasonic Marketing Middle East & Africa, said, “Over the years Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, both for consumers and business’ alike, it has augured well for us. Being a customer-centric brand, we are constantly adapting and evolving to market demands and this year we aim to increase our footprints across the region.”
He also added, “Riding along this dynamically growing market we aim to align our strategies to keep pace with the ever-changing requirement with the introduction of flagship models along with a strong new line-up that will excite our customers. To invigorate our brand, we will launch our strong 360° - marketing campaign highlighting ‘Japan Quality’ reinforcing us as a premium Japanese brand.”
During his keynote address, Soejima highlighted that the Middle East is the key growth market for Panasonic and the brand aims to attain a double-digit growth in fiscal 2017. Panasonic’s Small Appliances and Major Appliances had registered double-digit growth whilst, conventional telephone and office automation products had maintained market leadership.
At the event, Panasonic showcased their expansive range of products in the Audio Video segment, Home Appliances sector, Health & Beauty, Systems Solutions and Communications and the Eco Solutions category. Panasonic also officially unveiled and showcased an impressive new range of products, that includes the Panasonic 65’ EZ1000- 4K OLED TV, the 75’ EX750- 4K LED TV, 65’ EX750- LED, 55’ EX600- LED, 55/ 49 EX600- LED, 55/49/43 ES630-LED55/49/43 ES430- LED FULL HD, 55/49/43/32- E330 FULL HD, UA7 - urban audio, Meat Grinder MK- ZJ3500, Juicer Blender MJ-DJ31, I-shape beard styler ER-GD60, the Premium flat glass refrigerator, Jet stream AC- C24 TKF, the latest washing machine series with active foam system with Abaya Wash- "gentle hand wash" NA F130 A3 and more.
Panasonic is on the verge of completing their 100 years of success in 2018 and will continue to strengthen its competitive- edge by offering high quality and premium products to realize ‘A Better Life, A Better World’ for their loyal customers. We will update you on the prices as soon as we receive from them.