Huawei launches the Mate 10, the Mate 10 Pro and Porsche Design Mate 10 in the UAE

By Team Feedbaac
For the first time in the region, consumers get a more customised, faster mobile experience powered by Huawei’s breakthrough Kirin AI processor. The new smartphones are the world’s first to offer Dual 4G SIM capabilities that allows users to make calls and surf simultaneously at the same time. The dual-lens Leica cameras also feature an F1.6 aperture, the brightest in the smartphone market.

Huawei Mate 10 launch

At the Four Seasons Resort at Jumeirah Beach, Huawei Consumer Business Group (CBG) has the Huawei Mate 10 series of smartphones in the UAE that includes the Huawei Mate 10, Huawei Mate 10 Pro and PORSCHE DESIGN Huawei Mate 10 devices. The new smartphones are set to deliver the ultimate intelligent experience for all the regional consumers through a Mobile AI with a comprehensive mobile intelligence.

Mr. Gene Jiao, President of Huawei CBG of Middle East & Africa

Mr. Gene Jiao, President of Huawei CBG of Middle East & Africa, stated that: “Tech-savvy consumers in the Middle East and Africa have a huge appetite for innovative technology that offers increasingly intelligent and seamless solutions for their busy lives. The use of AI in the HUAWEI Mate 10 Series allows us to break through boundaries and usher in an era of smartphones that transform human-to-machine interaction and further expand their capabilities. With boosted performance, speed, power, and infinitely faster connectivity and download speeds, this premium device series delivers the ultimate user experience, and heralds a new decade of smartphone development.”

Huawei CBG also announced that they have partnered with The Executive Council of Dubai as one of the first smartphone companies to introduce Dubai Font for their customers. The Mate 10 Series is the officially the first smartphone series by Huawei that comes embedded with Dubai Font. Dubai Font has been designed to be used for more than 180 countries and in 23 languages that integrates Arabic and Latin typefaces.

Huawei Mate 10

The Mate 10 devices are powered by the new and powerful Kirin 970, Huawei’s latest System-on-a-Chip (SoC) which combines an 8-core CPU, a next-generation 12-core GPU, and a dedicated Neural Processing Unit (NPU) to power AI computing, for offering a significantly faster and intelligent experience for consumers across the region. The performance of the Kirin 970 NPU is 25 times faster than of a CPU (Central Processing Unit) and is 50 times more efficient.

The Huawei Mate 10 Series goes beyond the likes of smartphones, thanks to the AI application ecosystem that makes the device so intelligent with personalized AI applications to deliver a faster and seamless smartphone experience for the users in the UAE. The new Mate 10 series feature the world’s first AI processor for smartphones that predicts its most efficient mode, optimizing the performance to keep the phone in top-notch condition and deliver all-round with greater efficiency at high speeds.

Thanks to the world’s fastest 4.5G experience, the Huawei Mate 10 Series smartphones only needs a few seconds to load and play 4K online streaming.  The smartphones are also the world’s first to feature Dual 4G SIM support that enables each SIM to make calls and browse simultaneously.

Huawei Mate 10 camera

And thanks to the NPU, the Huawei Mate 10 Series is the first to come with Intelligent Photography smartphone to recognize scenes and capture with the perfect settings. The Huawei Mate 10 Series features the new Leica SUMMILUX-H camera with a very f/1.6 aperture that’s perfect for low-light photography. The Huawei Mate 10 Series is capable of capturing detailed AI-powered Bokeh Effect for a more natural and detailed capture between the background and subject.

Huawei Mate 10 camera

Along with the large 4000mAh battery with smart power-saving technology, as well as smarter power management technology to personalize system settings, the Huawei SuperCharge technology support 4.5V/5A low-voltage fast charging. Just by a 10-minute charge powers the battery up to 20%, at the same time, a 30-minute charge powers the battery to 58%. To ensure safety, the battery remains at a low temperature while fast charging. The Huawei Mate 10 Series features the world’s first to be certified by TÜV Safety, the strictest certification of its kind in the world.

There are some differences between the Mate 10 and the Mate 10 Pro. The Mate 10 Pro is certified with IP67 dust and water resistance, while the smaller Mate 10 only features IP53 certification for splash resistance. Unlike the Mate 10 that holds a large 5.9-inch IPS display with 16:9 screen ratio and 1440 x 2560 resolution, the bigger Mate 10 Pro has a 6-inch AMOLED display and a wider 18:9 aspect ratio, thanks to the thinner screen bezels. What’s surprising is that the Mate 10 Pro is thinner and lighter than the Huawei Mate 10. The Mate 10 Pro is 7.9mm thick and has a weight of 178g as opposed to the 8.2mm thickness of the Mate 10 that weighs 186g. That all said, if you’re concerned with the headphone jack, then users should go for the Mate 10 because the Mate 10 Pro doesn’t come with a 3.5mm audio jack.


The Huawei Mate 10 is available for purchase in the UAE at the Huawei brand store located on level 2 at The Dubai Mall and across all leading retailers in the region with an initial 6 months of screen damage warranty service. The HUAWEI Mate 10 64GB is available in a wide range of color options that include Black, Mocha Brown and Gold at a price of AED 2,299. The HUAWEI Mate 10 Pro 128GB comes in Midnight Blue, Mocha Brown and Titanium Gray and is priced at AED 2999.