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Sony Middle East launches a trio of wireless noise-canceling Bluetooth headphones and earbuds in the UAE

By Team Feedbaac
Sony’s latest range of audio products starts with the successor of the popular MDR-1000X headphone and offers new audio adaption modes that help to balance the sound while traveling in a high-altitude aircraft. The new products include a headphone, a neckband and a truly wireless earbud.

Sony WH-1000X launch event UAE

At the Media One Hotel in Dubai, Sony Middle East had officially launched their latest noise-canceling headphones with new intelligent features that allow users to listen the best of their music tracks. The new headphones include the Sony WH-1000XM2, the neckband style Sony WI-1000X, and the wireless Sony WF-1000X earbuds. 

Taro Kimura, the Managing Director of Sony Middle East and Africa, stated that: “We are launching today very diverse products that cater to two ends of the audio entertainment spectrum.  We have new industry-leading Wireless Noise Cancelling headphones for personal use and a very big and very loud Hi-Fi system to light up any party. What is common among these products is innovative smart technologies that can customise the audio experience and meet the lifestyle and expectations of the customers of today.” He also added “These new introductions in the personal and home audio categories will help consolidate Sony leadership in the audio business and achieve a growth of 28% over last year.”

Sony WH-1000XM2

The new headphones now come with a new feature called Adaptive Sound Control, that’s smart enough to understand the surrounding and adapt to automatically turn on or of the noise canceling mode. The WH-1000XM2 is the direct successor to the MDR-1000X that was released last year. The new headphone also has a new mode called the Atmospheric Pressure Optimizer that balances the sound while you are flying in a high-altitude aircraft. Additionally, the Adaptive Sound Control kicks in while you travel in a vehicle, makes you aware of the surroundings while you walk down the busy street or delivering reduced background noise and ensuring that you hear the important announcements, while you wait in an airport.

Sony WI-1000X

Both the Sony WH-1000XM2 and the Sony WI-1000X neckband headphones are powered by the S-Master Hi-Res Audio Amplifier that reduces the distortion and enjoys all the details of the music tracks. However, the Sony WF-1000X earbuds doesn’t provide the S-Master enhancements. That said, all the three new headphones also come with the new ambient noise mode that lets users listen to voices from outside or block them. Users will be able to pause the music playback by simply holding their hand and listen to what a person has to say, without the need of turning off or taking off the headphone.

Sony WF-1000X

Specification wise, the Sony 1000XM2 is powered by a 40mm dome type driver unit with the frequency response from 4Hz to 40,000 Hz. The Sony WI-1000X neckband features a hybrid type driver and frequency response between 3Hz to 40000Hz. And the WF-1000X holds a 6mm driver with the frequency response between 20Hz to 20,000 Hz. All the three products offer NFC connectivity for easy pairing between Bluetooth devices by simply taping the product. The WH-1000XM2 can last up to 30 hours of battery life with NC on, the WI-1000X for 10 hours with NC and WF-1000X for approximately 3 hours with NC on.

 Sony MHC-V90DW

Sony also launched the MHC-V90DW, standing at an impressive 1.7m tall, the large tower design of the speaker means music can be seen and heard in the best way. The speaker lights up with different lighting feature options. With excellent sound quality, the V90DW is meant to be a party machine. The V90DW is also packed with advanced technology and sound pressure to bring high-quality sound so it can cover a wide range and reach a larger area. The V90DW features a Spread Sound Generator (an open back-type cabinet) that supports the spread and distance of high-quality music.

Sony WH01000M2

The Sony WH01000M2 is priced at AED 1499 in the UAE, along with the Sony WI-1000X for AED 1199 and the Sony WF-1000X for just AED 899.