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Popular multinational electronics company, Acer, has held an annual press conference at The Lounge in Dubai Mall’s Fashion Avenue, announcing their financial results in the MEA region, as well as their plans for 2019. Acer also revealed its latest products and devices that are set for launch in the UAE, including the Acer Chromebook 514, Acer Swift 3, Acer Helios 300, Acer Swift 5 and the all-new Acer Predator XB27 Monitor.
Acer revealed its consolidated global revenues for August 2018 that went up to an NT$22.36 billion, (11.5% upwards year-on-year). In the UAE, Acer’s revenue rose up to 15% for the year-on-year basis. These include the success of Acer’s Chromebooks, gaming machines, and their ultra-thin line-up. Acer's Chromebook collection holds about 48% market share in the Middle East, and gaming products grew by 61% year-on-year (globally), while desktop gaming holds a 38% market share in the UAE. The Ultra-thin line-up's annual sales grew by 45% globally (with a 139% sales increase in the UAE).
“Customers are demanding far more from their personal machines now, they want convergence, it must meet a multitude of needs to be considered for purchase. A computer must be, thin, light, stylish and powerful, or be able to perform light gaming, video and rendering tasks, or finally be able to meet a child’s schoolwork needs without being so heavy to be a burden on developing bodies,” commented Paul Collins, MEA General Manager at Acer.
“This is typical of a highly mature market and Acer has been driving this strategy for a number of years now. We are pleased to see that this is borne out by our success rates in the Gaming and Thin & Light segments, where we lead some sectors in both the UAE and KSA. We will proudly drive this strategy into business now as their buying patterns turn more to BYOD or BYODD (bring your own designated device), whilst leading the consumer segments as well. A lot of exciting new products are coming in 2019.”
The new Acer Chromebook 514 is a combination of a metallic chassis, backlit keyboard, Corning Gorilla Glass touchpad, USB Type-C ports, and battery life that goes up to 12- hours. The narrow bezel allows on a 14-inch panel and the optional touchscreen makes it easy to control videos on the Full HD IPS display. The Acer Chromebook 514 will be available in the UAE in November, starting at AED 1469.
The 14-inch Swift 3 is a perfect companion throughout the day for your daily tasks on the move. The ultra-design makes the laptop to be easy to carry around. The laptop features the latest CPU generation, FHD IPS screen, F=fingerprint scanner, backlight keyboard, dedicated GPU, 12 hours of battery life and much more. The Swift 3 will be available in MEA in October, starting at AED 2899.
The Acer Special Edition Helios 300 (PH315-51) model comes with an all-white aluminum chassis accented with gold trim. The 15.6-inch FHD IPS display with an upgraded 144Hz refresh rate allows for ultra-smooth gameplay. The rapid refresh rate shortens frame rendering time and lowers input lag offers gamers an excellent in-game experience. It’s powered by the 8th Gen Intel Core i7+ processor, overclockable GeForce GTX 1060 GPU, up to a 512 GB PCIe Gen 3 NVMe solid state drive, and up to a 2 TB hard disk drive for mass storage. The Helios 300 will be available in UAE in September, starting at AED 7999.
Weighing at just 970 grams, the stylish and elegant Swift 5 (SF514-52T) is the combination of ultimate portability and smooth performance. The product features the latest 8th gen Intel Core processor configuration, a 14-inch FHD IPS touchscreen, strategically placed 802.11ac wireless antenna with 2x2 MIMO and more. The Acer Swift 5 will be available in UAE in October, starting at AED 4699.
The Acer Predator Orion Desktop Family offers everything a gamer dreams off, and that includes the latest performance-based Intel processors & fast graphics cards, along with a chassis with sharply defined angles, silhouetted against a shale black metal house and with an unbeatable air flow management technology ICE tunnel 2.0. The new airflow utilizes the case design by separating the thermal zones in order to maximize cooling when and where its most needed. The Desktop Family will be available in UAE in October, starting at AED 11299.
Acer’s Predator X27 gaming monitor portrays amazing and vibrant visuals without motion blur issues, thanks to a high 4K (3840x2160) resolution at a blazing 144 Hz refresh rate, a fast 4ms response time and a brilliant 1,000 nit peak brightness. Featuring Acer HDR Ultra technology, the product offers the best possible contrast quality of the high dynamic range with advanced LED local dimming in 384 individually-controlled zones. Additionally, the Quantum Dot Technology helps cover a luminance range several times greater than that of traditional monitors. The Predator X27 Monitor will be available in UAE in October, starting at AED 7199.