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At Hub Zero in Dubai, UAE, ASUS Middle East has officially unveiled today new products that includes a new ultrabook called the ZenBook 14 and a new slim gaming notebook called the Zephyrus S (GX531). The new laptops are seen as the slimmest the company has offered in both the ZenBook and ROG laptop line-up and challenging the likes of competitors in the market with lightweight design, better performance, and longer battery life.
As compared to the last generation, the new ASUS ROG Zephyrus S is designed to be 12% slimmer. The laptop is powered with the latest Intel® Core™ i7-8750H processor for fast CPU performance and the NVIDIA GTX 1060 GPU wit Max-Q technology that lets manufacturers implement powerful GPUs in a slim design. The 15.6-inch IPS display features very narrow bezels for more screen estate and the screen panel offers a refresh rate of 144Hz refresh rate. As compared to the last model, ASUS also reduced the response time of the screen down to 3ms for better competitive gameplay.
The screen also covers 100% sRGB color gamut for solid colors that pop along with wide viewing angles. ASUS has also designed the all-metal chassis to withstand shocks and meets military-grade durability standards while keeping the thin and stylish design. The advanced cooling system by ASUS called the Active Aerodynamic System (AAS) is a revolutionary technology used for the best cooling performance and an anti-dust filter to a longer lifespan. Since cooling the critical components is difficult because of the thin design, ASUS engineers have developed a technique that lets special vents open when the lid of the laptop is lifted upwards. This vent draws in more cool air inside for better cooling of the processor and the GPU. The laptop also packs 24GB DDR4 RAM and a 512GB NVMe SSD for fast loading of games and applications. The laptop weighs only 2.1kg.
The new ASUS ZenBook 14 ushers a new era of thin and light laptops with its 4-sided frameless NanoEdge displays, featuring ultraslim bezels that result in 95% screen-to-body ratio for the best a near-borderless viewing experience. The ZenBook 14 is the world’s most compact laptop in the 14-inch screen size category and is smaller than most 13-inch laptops on the present market.
To enhance the productivity for users, ASUS also added the exclusive new NumberPad, a full-size LED-illuminated numeric keypad that’s built into the touchpad. The user will only need to tap a capacitive button to turn on the numeric function to use as a calculary and tap again to turn it off so the user can use the touchpad. The exclusive ErgoLift hinge is also another engineering masterpiece that is designed to automatically tilt the keyboard about 3.5 degrees for the most comfortable typing position. This not only provided users a pleasant typing experience but also allows the laptop for better cooling performance without blocking the vents. The ASUS ZenBook 14 is also certified with military grade MIL-STD-810G certification, ensuring that the laptop can handle extreme situations and accidental drops. Additionally, ASUS has provided a 2-year International Warranty that is valid across 83 countries. Other features of the laptop include the Intel i7-8565U processor, the NVIDIA MX150 GPU with 2GB GDDR5, 16GB DDR3 and a 512GB PCie SSD.
The ASUS ROG Zephyrus S (GX531) is available in the UAE and can be purchased from Jumbo Electronics and Virgin Megastores for AED 8799. The ASUS ZenBook 14 will be available from December 20th 2018 in the UAE at Emax, Jumbo Electronics, Ecity & Virgin Megastores and is officially priced at AED 5,499.