Electronic Arts to announced a new competitive gaming division within the company which will be dedicated to focus on e-Sports.
The new division will be led by Peter Moore, who the company says was an "early pioneer in championing competitive gaming programs, such as the FIFA Interactive World Cup and the EA SPORTS Challenge Series, and Peter’s personal passions for the player experience, sports and competition, make him a tremendous leader for this new division." Moore will move over from its Chief Operating Officer position, to the newly formed Vice President and Chief Competition Officer at EA.
According to EA CEO Andrew Wilson, the Competitive Gaming Division (CGD) will focus around three core pillars: 1) Competition – to create competitive experiences within their games; 2) Community – to establish a growing community of both experience and novice players; and 3) Entertainment – to develop live events and broadcasting "spectacles" to reach millions of e-Sports fans around the world.
Competition runs deep in the DNA of Electronic Arts, and our games are already at the center of competitive gaming events at different levels today," Wilson said. "FIFA fans around the world continue to compete in the FIFA Interactive World Cup, ESL One is hosting worldwide championships with Battlefield 4, we recently announced the return of the Madden NFL Live Challenge, and our games will be played in dozens of other regional competitions around the world in the next year. EA’s CGD will seek to build a best-in-class program to centralize our efforts with new events, as well as the infrastructure to bring you the world’s preeminent EA competitive experiences."